Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

We are seeking a dynamic Marketing Manager who combines product marketing acumen with exceptional tactical execution. The role requires a unique blend of strategic thinking and hands-on campaign delivery across multiple channels, focused on maximizing post sales customer value through our Community & Learning portfolio.

We are seeking a professional who can both strategize and execute, recognizing that their primary responsibility is marketing to existing customers who have already invested in our software, while also understanding how successful post-sales marketing feeds back into acquisition, engagement, and retention initiatives.

We emphasize driving adoption, expertise development, credentialing, and advocacy, which feeds back into traditional marketing initiatives. A Marketer who excels in post-sales marketing motions while understanding how to fuel the flywheel that drives continued growth.

This position is uniquely positioned at the intersection of product marketing, customer success, and campaign execution. The ideal candidate possesses sharp business acuteness that enables them to identify opportunities and translate insights into actionable, multi-channel marketing campaigns. You'll be responsible for both developing sophisticated acquisition, engagement, and retention strategies AND personally executing the tactical implementation across diverse marketing channels.

This position requires a customer-centric marketing professional who thrives in a hands-on environment where strategic vision meets tactical execution. Your success will be measured not just by your ability to develop compelling marketing strategies, but by your proven capability to roll up your sleeves and deliver results across email, social, content, events, digital advertising, and community engagement channels. You'll need the business acuteness to spot market opportunities, the product mindset to understand customer needs deeply, and the execution skills to launch and optimize campaigns that drive measurable business impact.The ideal candidates will have proven experience in:

Growth Loop Creation And Value Positioning

Your role combines strategic thinking with tactical execution across all marketing channels. You'll leverage our community and learning portfolio to create meaningful customer experiences while personally managing campaign development, content creation, channel optimization, and performance analysis. This includes building and executing knowledge-sharing programs, developing and promoting expertise-based value propositions, and transforming customer wins into scalable acquisition tools through hands-on creation of testimonials, case studies, and multi-channel advocacy campaigns.

In this role you will provide:

• Growth Loop Creation: Building programs where customer success creates momentum for overall business growth

• Enterprise Value Communication: Articulating and demonstrating to all segments of business the business value of having staff skilled in our platform

• Flywheel Acceleration: Leveraging customer success stories, testimonials, and advocacy to fuel new customer acquisition

Enablement & Engagement

• Customer Education: Building knowledge & expertise amongst our user base

• Customer Enablement: Creating resources that help customers effectively use our products

• Internal Enablement: Showing the value of the Community and Learning portfolio internally and building knowledge amongst our internal employee audience

Professional Growth & Advocacy

• Customer Education: Building knowledge and expertise among our user base

• Expertise Development & Credentialing: Creating compelling value propositions for why individuals should become certified experts in our software

• Professional Growth Narrative: Articulating how expertise in our software stack enhances career opportunities

• Customer Advocacy: Transforming satisfied customers into champions and advocates for our brand

The successful candidate will demonstrate both strategic competencies (growth loop creation, enterprise value communication, customer education strategy) and tactical execution skills (campaign management, content development, channel optimization, performance analytics, cross-functional collaboration).

Industry Experience

• Software/SaaS Marketing: 3-5+ years of experience specifically in marketing software products to both end-users and business

• Post-Sales Focus: Strong experience with customer success marketing, adoption programs, and user enablement

• Market Segment Knowledge: Demonstrated experience marketing to enterprise, mid-market, and SMB customers

• Persona-Based Marketing: Proven track record creating marketing strategies tailored to multiple personas (end users, administrators, power users, executive buyers)

Strategic Capabilities

• Flywheel Marketing Expertise: Experience creating self-reinforcing marketing systems where customer success feeds acquisition

• Full-Funnel Integration: Ability to connect post-sales success with pre-sales marketing initiatives

• Advocacy-to-Acquisition Pipeline: Track record of converting customer advocates into acquisition channels

• Post-Sales Engagement: Proven strategies for maintaining customer engagement throughout the product adoption lifecycle

• Customer Success Alignment: Experience developing marketing programs that support the customer journey after purchase

• Advocacy Development: Track record of transforming satisfied customers into brand champions and advocates

• Multi-Channel Campaign Management: Experience orchestrating integrated campaigns across digital, content, and event channels

• Competitive Positioning: Ability to differentiate products in crowded software markets

Technical Marketing Skills

• Value Proposition Articulation: Ability to translate technical capabilities into business benefits for different audiences

• Business Outcomes Focus: Skill in connecting software capabilities to measurable business and operational outcomes

• Technical Comprehension: Ability to quickly grasp technical concepts and explain them in accessible language

• Content Creation Excellence: Proven ability to create compelling content for both internal and external audiences

• Conversion-Focused Writing: Experience writing external content that effectively drives conversions

• Internal Communications: Skill in crafting engaging content for different internal audiences that builds product knowledge and enthusiasm

Tactical Execution Capabilities

• Expertise Development Pathways: Skill in developing content that guides users through expertise development journeys

• Multi-Channel Content: Experience creating content for email, social, web, and other digital channels

• Campaign Execution: Hands-on experience implementing marketing campaigns

• Email Marketing: Proficiency in setting up, testing, and deploying email campaigns

• Social Media: Experience with B2B social media marketing for software products

• Content Production: Demonstrated ability to produce high-quality marketing content efficiently

Analytical Acumen

• Data-Driven Optimization: Track record of using performance data to optimize campaigns

• Attribution Modeling: Understanding of multi-touch attribution

• Conversion & ROI Metrics: Experience measuring and improving conversion rates throughout the funnel. Ability to demonstrate marketing impact on pipeline and revenue

• Testing Methodologies: Experience with A/B and multivariate testing for campaign optimization

Collaboration Skills

• Cross-Functional Partnership: Proven ability to collaborate with Product Marketing, Product teams, Customer Support, Customer Success, Account-Based Marketing (ABM), and other marketing and customer-facing teams

• Integrated Strategy Development: Experience creating cohesive marketing strategies that align with and support cross-functional objectives

• Internal Enablement: Strong track record creating effective and innovative enablement plans that help internal teams become comfortable with and advocate for product offerings

• Value Integration: Ability to help teams integrate value propositions into their natural workflows (sales, service, marketing)

• Agency Management: Experience directing external creative and marketing service providers

Tools & Technology

• Marketing Automation: Expert-level experience with platforms like Marketo, SFDC, Hubspot

• CRM Integration: Understanding of marketing and sales alignment through CRM (Salesforce, Microsoft Dynamics)

• Analytics Platforms: Proficiency with marketing analytics tools and dashboards

• Content Management: Experience with modern CMS platforms for web content deployment

• Project Management: Skill with marketing project management tools and methodologies

• Digital Asset Management: Experience organizing and maintaining marketing content libraries

• Collaboration Tools: Proficiency with remote collaboration and content production tools

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $115,000 - $153,400

Zone B: $103,500 - $138,000

Zone C: $95,500 - $127,300

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.